Description:
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry. Includes instruction in biology, chemistry, pharmaceutics, pharmacology, health care systems, issues and structure of pharmaceutical industry, management, pharmaceutical marketing, pharmaceutical and medical product management, and legal issues.
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The required and elective courses you would take for Pharmaceutical Marketing and Management majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.